PR campaign to support major exhibition demonstrating how geospatial data and maps enable a better understanding of information about people and places.
- Developing a series of key messages targeting European policy and decision makers attending the two-week exhibition in Brussels.
- Translating the technical aspects of geospatial data into easy to understand benefits aligned with the European Commission’s priorities.
- Messaging for exhibition displays and case studies to show how geospatial information and maps can be used in the Commission’s work.
- Speeches for VIPs at the opening reception.
- External communications and branding, coordinating #MapsForEurope social media activity.
- Working closely with designers to ensure brand consistency across the 9 exhibition panels; and provided on-stand support.
