Development and implementation of a PR Strategy and PR campaign to promote the benefits of Open Maps For Europe.
- Creation of key messages demonstrating the ease of access to the datasets, and how they can bring value to any business or citizen.
- Extensive PR campaign including website, press releases, events, newsletters, social media, and promotional items.
- Focus on maximum return on investment from communications activities by creating content once for use across different channels.
- Delivery of national, European and global case studies demonstrating the value of the re-use of open data and public sector information in four different sectors.
- Delivery of project partner promotional toolkit.
